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Privacy Policy

This Privacy Policy applies to personal and other information that may be collected when you interact with WANANN, Inc. which consists of (a) WANANN, Inc. and its subsidiaries, including their respective businesses and operations (collectively, "WANANN"); (b) businesses and operations managed or operated by WANANN; (c) websites owned, operated and managed by Barnes & Noble, including each website that links to this Privacy Policy, and Bookstores operated by WANANN (collectively, "WANANN Websites"); and (d) WANANN's devices, content and applications. Protecting the privacy and security of your personal information is a priority at WANANN, and we believe that a single, comprehensive privacy policy that is straightforward and clear is in the best interests of our customers and our businesses.

By doing business with or interacting with WANANN in the manner described in this Privacy Policy at any time, you are accepting the practices described in this Privacy Policy and you consent to the application of this Privacy Policy to the collection, storage, use and disclosure of all your personal and other information as described.

WANANN reserves the right to modify or amend this Privacy Policy at any time, but you can be assured that, should it be necessary to do so, we will always do so in accordance with the WANANN Privacy Principles of Clarity, Security and Integrity. You will be notified of any material changes to this Privacy Policy which are less protective of customer information prior to such changes becoming effective. We may notify you of these changes by email reminders, by notice on this site, or by other acceptable means. We encourage you to periodically review this page for the latest information on our privacy practices.

1. The personal information that we collect.

Depending on how you choose to interact with our Websites, we may collect personal information from you, for example your name, e-mail address, billing address, shipping address, phone number and credit card information.


2. We collect personal information.

We collect your personal information in an effort to provide you with a superior customer experience and, as necessary, to administer our business. It allows us to provide you with easy access to our products and services, with a particular focus on the items and programs that may be of most interest to you. For more information as to why we collect personal information, please see the section below entitled: "We use your personal information."

Your personal information also allows us to communicate with you about special offers, promotions, and other marketing programs and news that may be of interest to you. You always have the opportunity to unsubscribe from promotional emails by following the instructions included in each marketing email or by changing your preferences in your account.


3. We collect your personal information.

(a). Information that you provide to us
As a general matter, you can browse in our Websites without submitting your personal information to us. However, there are a number of circumstances in which you may need to provide us with your personal information. The most common of these circumstances include:

Making a purchase or placing an order
Creating an account online
Submitting a customer review, a list, or other user-created content or participating
Posting a blog, or participating in an online interactive community
Creating a My Profile
Signing up for Invite-a-Friend Emails
Contacting customer service
Additional Website or Retail App Features

Making a purchase or placing an order

When you make a purchase or place an order in our stores or place an order online, you may need to submit personal information to us.

Creating an account online
You can create a password-protected account to purchase or download eBooks, digital magazines, digital newspapers, digital journals and other periodicals, blogs, other digital content ("Digital Content"), to complete your online order. To create any of these accounts, we will ask you to provide us with personal information. If you use your online account to make a purchase or download, we will use the personal information stored in your account and/or require you to input additional personal information, such as credit card information, to complete your order or download.

Submitting a customer review, a list, or other user-created content

You may choose to submit an online customer review. Because any information you choose to post with your customer review will be available on the Internet, we can make no assurances that others will not use, or misuse, that information.

Creating a My Profile

You may choose to submit personal information when you create a My profile or similar profile on your Device or on a Barnes & Noble Website or our Retail Apps.

Contacting Customer Service

When you contact customer service, we may ask you to provide, or confirm, personal information so that we can better serve you.

Additional Website, Device or Retail App Features

From time to time we may offer or provide new or additional our Website, Device or Retail App features and functionality. Such features or functionality may request or require you to submit personal information to us in order to use such feature or functionality.

(b) Information automatically collected

There are circumstances in which we automatically receive and collect information from you. The most common sources of this information include:

Pixel tags or clear Graphics Interchange Format files, known as GIFs
Your Device or Retail Apps you use
Business partners, contractors, shared databases, and other third parties whom may occasionally share information with us

For your convenience, we have provided a summary description of each of these circumstances below.

Information automatically collected when you visit our Websites
When you visit our Website, we automatically record information that your browser sends whenever you visit such our Website. For example, we may receive and collect: the name of the domain and host from which you access the Internet; the Internet Protocol (IP) address of the computer you are using; the date and time you access our Website; and the Internet address of the website from which you linked directly to our Website. We use this information to monitor the usage of our Websites and as necessary for our business.

Information collected using cookies

Like many online retailers, we use cookies to recognize you as you use or return to our Websites. This is done so that we can personalize and enhance your browsing and shopping experience. "Cookies" are small files that we place on your computer's hard drive to collect information about your activities on our Website. Cookies help us to: (1) speed navigation, keep track of items in your shopping bag and provide you with content that is tailored to you; (2) remember information you gave us so that you do not have to re-enter it; (3) determine the effectiveness of some of our marketing efforts and communications; and (4) monitor the total number of visitors, pages viewed, and the total number of banners displayed.

Browsers are typically set to create cookies automatically. You can choose to have your browser notify you when cookies are being written to your computer or accessed, or you can disable cookies entirely. If you disable cookies, however, you will not be able to place items in our Website shopping bag, and therefore you will not be able to place an order with us online. Also, by not using cookies, some our Website features and services may not function properly.

Site Analytics: We work with a third party service provider to help us better understand how you use our Websites. This third party service provider will place cookies on your computer to collect information. The information this third party service provider collects will tell us things like which search engine referred you to our Website, how you navigated around our Website, what you purchased and what traffic is driven by banner ads and emails. This information will help us to better serve you and provide you with more personalized information and product offerings. We do not allow this third party service provider to collect your credit card information, e-mail address or password information. This third party service provider may only use your personal information to perform services for us. This third party service provider is contractually required to maintain all of the information it collects and analyzes for us securely and in confidence. This third party service provider may not share your personal information with anyone else, or use it for any other purpose, except on an aggregate, non-personal basis. For more information, view this third party's privacy policy.

Please note that this third party service provider collects data on our Websites using first-party data collection. As a result, blocking cookies from third-party domains will not block these first-party cookies. As a visitor to our Website, you may choose to opt-out of this third party's analysis of your browsing and purchasing behavior on such our Website.

By doing business with or interacting with WANANN, you consent to the use of the tracking technologies as described above.

Information collected using pixel tags or clear GIFs

To help us understand the effectiveness of certain of our communications and marketing efforts, we may use "message format" and "message open" sensing technologies that use pixel tags or clear GIFs (which are also called web beacons). These technologies allow us to know if your e-mail program is able to accept HTML e-mails and, if it is, to: (1) send you e-mails in that format; and (2) determine if you have opened our e-mail messages. For this purpose, we tie the pixel tags and clear gifs to personally identifiable information.

Information collected from Devices or Retail Apps

When you use a Device or our Retail Apps, we automatically collect information through the Device or Retail App when it is connected to the Internet. For example, we may receive and collect information concerning device registration, settings, usage, firmware version, search queries, downloads, sideloaded content, configuration, and or service information relating to any malfunction of the Device or Retail App.

In addition, to provide location-based services on Devices or through Retail Apps, WANANN, application providers may automatically collect geographic location information (including real-time geographic location) or other location-based information about you and your Device or other mobile device on which the Retail App is installed. This information may be used to provide certain device or application functionality or to offer, provide and improve products and services.

Information collected from outside sources

We may periodically collect personal information and other information about you from business partners, contractors and other third parties. This includes, but is not limited to, instances in which you affirmatively authorize third parties to provide us with information. Such information may be collected via, but not limited to, software applications that you download or use on your Device.

This information may be used for a number of purposes including sending postal mail and e-mail, fulfilling orders, removing repetitive or unnecessary information from customer lists, analyzing data, providing marketing support, customer authentication, providing search results and links (including paid listings and links), providing customer service , and processing credit card payments.

Information collected from visitors from outside the United States

If you are visiting WANANN or our Website from outside the United States and provide us with personal information, please note that your personal information will be transferred, stored and processed within the United States. Additionally, WANANN may transfer your personal information to other countries, for example because a server or third party service provider is located there. The data protection and privacy laws of other countries, including the United States, may not afford you the same level of protection as those in your own country. WANANN will take appropriate steps to protect your information.

By doing business or interacting with WANANN, you are consenting to the transfer, storage, and processing of your personal information to and within facilities located in the United States and other facility locations selected by WANANN.


4. we use personal information.

WANANN uses your personal information to provide you with a superior customer experience at our stores and on and through our Websites, Devices and Retail Apps, and, as necessary, to administer our business. For example, we use your personal information to:

Provide you with products and services and information, including our Websites and online interactive communities, your Devices, Digital Content, your Retail Apps and software, and display associated content and advertising;

Administer our Member program;

Provide customer service;

Conduct research and perform analysis in order to measure, maintain, protect, develop and improve our products and services;

Administer sweepstakes, contests, promotions or surveys and provide appropriate notifications;

Communicate with you about special offers, events, or new products or services that may be of interest to you;

Customize and enhance our Websites and advertising;

Make communications necessary to notify you regarding security, privacy, and administrative issues;

Manage our business.


5. We share personal information.

Protecting the privacy and security of your personal information is a priority at WANANN. WANANN DOES NOT SELL OR RENT YOUR PERSONAL INFORMATION TO THIRD PARTIES provided that your data may be transferred to or shared with a third party as part of a sale, merger, or acquisition of WANANN or one of its affilliates (see "Sales, Mergers, and Acquisitions" below).
WANANN shares your personal information with:

Many of our customers purchase items from online. In addition, WANANN owns and operates other operations and businesses and we share and use your personal information with our other business units and operations and may continue to do so even after such business units or operations are sold. We share your personal information within WANANN (i) to help to ensure that you have a superior shopping or browsing experience no matter where you choose to shop or browse with us, (ii) to provide customer support and related services, (iii) to provide other services and products that might be of interest to you, (iv) to provide and/or manage certain cross-company promotions or programs, (v) to facilitate purchases of Devices or content (or other products) from within WANANN, (vi) if we provide you with in store services and/or customer support for Devices and content, (vii) in connection with our commercial arrangements and business relationships within WANANN (e.g., to facilitate services provided by our Media with respect to the operation of certain our Websites and our application), and (viii) as otherwise reasonably determined to provide a comprehensive retail and digital content experience for our joint customers.

Partners We provide personal information to our partners that provide product and service offerings or technologies that we think may be of interest to you. Our partnerships may also result in products and services that allow you to publish Digital Content that may be shared with our partners. We may offer you the opportunity to opt-in to receive information from our partners, which may result in your personal information being shared with our partners. The use of your information by our partners and their vendors and contractors will be subject to the privacy policies of our vendors once such information is transferred.

Service providers, subcontractors and agents who perform services on our behalf. We provide personal information to third party service providers, subcontractors, and agents that work under contract on our behalf to provide certain services. These third parties do not have the right to use personal information we provide to them in any way that is not authorized by WANANN. They are contractually obligated to use such information only as necessary to assist us and to maintain the confidentiality and security of such information.

Third party providers of products and services. These are third parties that provide products and services you may purchase or request from or through us. These third parties do not have the right to use personal information we provide to them in any way that is not authorized by WANANN or explicitly permitted by you. They are contractually obligated to use such information only as necessary to assist us, or as you have explicitly permitted, and to maintain the confidentiality and security of such information.

Third Party Membership Programs. We work with certain third party entities to help them administer their own membership or rewards programs by providing them with purchasing information about their customers who make purchase from WANANN. We disclose only the information that is necessary to make these third party programs work and to support your membership in them. This information usually includes your name and e-mail address as well as the dollar amount of the purchases made at Barnes & Noble. We require such entities to obtain your consent before we provide them with this information, which they usually do as part of their own membership or participation rules.

Credit Card Companies. Credit card transactions are handled by third party financial institutions and their vendors and contractors who receive credit card numbers and other personal information from us to verify the credit card numbers and process transactions. Although WANANN's treatment of this information is governed by this policy, the use of your information by the third party financial institutions and their vendors and contractors will be subject to their own privacy policies.

Law enforcement officials and as required by law. WANANN may release personal information to third parties when we determine, in our judgment, that it is necessary to (a) comply with the law, regulation, legal process, or enforceable governmental request; (b) enforce or apply the terms of any of our policies or user agreements; or (c) protect the rights, property or safety of WANANN, our employees, our customers, users, or others.

Other websites operated by WANANN. In some instances, we may operate our Website on behalf of a third party. If you provide information in connection with our Website operated by WANANN on behalf of a third party, that information may be shared between WANANN and the third party. Although WANANN's treatment of the information is governed by this policy, the third party's treatment of your information will be subject to the third party's privacy policy.

Sales, Mergers, and Acquisitions. If WANANN becomes involved in a merger, acquisition, restructuring, reorganization, or any form of sale or other disposition of some or all of its assets, personal information may be provided to the entities involved subject to a confidentiality agreement, and we will provide notice to you at your email address on file before any personal information is finally transferred and becomes subject to a different privacy policy. Such a transaction may involve us (i) retaining the right to continue to use transferred personal information in addition to the right of the transferee to use such information and (ii) engaging in additional transfers of personal information (including new personal information) with the transferee from time to time following such a transaction.

To Fulfill Your Requests For Products or Services

In connection with some Digital Content orders placed on our Websites, in order to complete your transaction, we may need to forward your name, magazine, catalog or newspaper order, email address, and shipping or billing address to our content providers. The content providers will share your magazine, catalog or newspaper order information as well as your name and address, or name and e-mail and shipping or billing addresses with the magazine, catalog or newspaper publisher and magazine, catalog or newspaper circulation auditors. Magazine, catalog and newspaper publishers may use this information to fulfill your order and for other purposes. Your credit card information will not be shared with them.

In connection with purchases of certain Digital Content through our Websites operated by WANANN, we may need to forward information about you (including, for example, your Internet Protocol (IP) address) to the digital content provider in order to enable you to download or purchase Digital Content from or through that provider. In each such instance, the Digital Content provider is obligated to use such information in accordance with its own privacy policy and applicable law.


6. We secure personal information.

We take significant and appropriate security measures, including physical, technological and procedural measures, to help to safeguard your personal information and to prevent unauthorized access and disclosure. In addition, we use industry-standard technology, such as Secure Sockets Layer (SSL) encryption technology in the transmission of certain sensitive personal information, designed to prevent unauthorized persons from gaining access to your personal information, and, as technology develops, we intend to take additional measures to improve security.

We want you to feel confident whenever you visit us in our stores, on our Websites or otherwise. While we are focused on the security of your personal information and follow strict standards, processes and procedures that are designed to protect your personal information, you must remember that the Internet is a global communications vehicle open to threats, viruses and intrusions from others and so we cannot promise, and you should not expect, that we will be able to protect your personal information at all times and in all circumstances.


7. We respect your choices about your personal information.

When you interact with WANANN in certain ways, you may be eligible to receive certain marketing-related and promotional communications as well as special offers (collectively "Promotional Communications") from WANANN that may include advertisements from third parties. The most common of these circumstances include:

Making a purchase or download or placing an order
Creating an account online or on a Device
Signing up with eBookstores operated by WANANN
Entering a sweepstakes or a contest

Where you have consented to receiving Promotional Communications from WANANN including WANANN Booksellers, the WANANN Member program, you may choose to opt out at any time by following the instructions below.

For WANANN Booksellers: At any time, a customer may choose to opt-out of the receipt of any promotional communications by clicking on the opt-out link provided at the bottom of each e-mail and following the instructions, or by e-mailing our Customer Service Department by clicking here.

Even if you opt-out of receiving Promotional Communications, you may continue to receive e-mails relating to order confirmations, back order notifications, membership information, and/or other business-related communications.

Note for Community Users

WANANN provides you with the ability to access, correct, change or request deletion of the personal information in your community profile(s) at any time by following the instructions below. We will respond to all access requests within 30 days. However, you cannot currently change your profile name although you may re-register and choose a new name. Please be advised that WANANN may archive information it collects on its community and visitors. Additionally, by participating in our online interactive community, and using WANANN's various interactive offerings, including, the submission of customer reviews, or participation in our Book Clubs, you agree to receive communications from WANANN, other users, and moderators related to the provision of these services.

We will retain your information for as long as your account is active or as needed to provide you with services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.


8. Whom do I contact if I have questions or concerns?

If you have any questions about this Privacy Policy, please contact us at


9. other information about WANANN's Privacy Policy.

WANANN Policies for Minors, including Children under the age of 13.

Except as noted below with respect to Kid's Profiles: (i) our products and services are marketed for and directed towards purchase by adults or with the consent of adults; (ii) Individuals under the age of 18 ("Minors") are not permitted to use WANANN Websites or Retail Apps without the supervision of a parent or legal guardian; (iii) we do not knowingly collect or solicit personal information from children under the age of 13 or knowingly allow such persons to register for an online account or to post personal information on our Websites; and (iv) should we learn that someone under the age of 13 has provided any personal information to or on any of our Websites, we will remove that information as soon as possible.

Kid's Profiles
WANANN does not permit Minors to create a master account with WANANN or register a Device in his or her name. However, certain Devices do offer parents and legal guardians the opportunity to create a personal profile for their child, including children under the age of 13, to allow for a more personalized Device experience (a "Kid's Profile").

The creation of a Kid's Profile requires that the parent or legal guardian provide WANANN with verifiable consent to WANANN's collection of information in connection with the child's use of the Kid's Profile. Upon creation of a Kid's Profile, WANANN will validate credit card information already on file with us and e-mail the master account holder to give notice that we have received consent. If no credit card information is on file, or if the credit card is invalid, WANANN will not permit the creation of a Kid's Profile. In order for a parent or legal guardian of a child who is under the age of 13 to create a Kid's Profile on the Device, that child's parent or legal guardian must first create a master user account and authorize the creation of a Kid's Profile for the child who is under 13.

During the Kid's Profile setup process, WANANN will collect the first name or nickname and month and year of birth of your child. This information will be used to tailor the Device content experience and/or suggest books and other content that might be of interest to you and your child. You may enable your child to browse and on our Websites. If you do so, WANANN may collect information regarding items your child browses and/or purchases in order to make our services more interesting and useful to you. WANANN may share the information it collects about your child with its affiliated companies to help to ensure that you have a superior shopping or browsing experience no matter where you choose to shop or browse within WANANN. WANANN may also share the information it collects about your child with third party service providers WANANN may engage to assist with services related to the Device and our Websites. These third party service providers are obligated to keep your information and your child's information confidential and must use the information only in connection with providing services to WANANN. WANANN may collect and store this information on our servers for the purpose of providing a seamless user experience, but WANANN will not use such information for any other purpose without your consent.

If you are a parent or guardian believes your child under the age of 13 has submitted personal information or other information to WANANN without your consent, please contact Once WANANN verifies that you are the parent or legal guardian, at your request, WANANN will promptly provide to you information regarding what, if any, personal information WANANN has collected about your child and how it has been used or shared. WANANN will, at your request, remove personal information about your child from its database and instruct our affiliates and third party partners to do the same. WANANN is committed to complying with all applicable laws and regulations regarding the collection, storage and use of personal information of children under the age of 13, including the Children's Online Privacy Protection Act of 1998.

Your access rights and updates to your information
You have the right to ask us not to use your personal information for direct marketing purposes. You also have the right to request a copy of the personal information that we hold about you and to have any inaccuracies rectified. Please note that, as permitted by law, we may charge a nominal fee for information requests and may require you to prove your identity. Following a request, we will use reasonable efforts to supply, correct or delete personal information about you in our files. Please address written requests and questions about this to We will respond to all access requests within 30 days.

Third Party Applications: We are not responsible for third party applications you may download and install on your Devices. While WANANN takes every effort to ensure that applications offered through our Application Stores meet compatibility and safety testing criteria, this Privacy Policy does not cover any data collection, use, or sharing by those applications, unless the provider of an application has entered into a separate agreement with us as a business partner to share your personal information. In such a case, we would require our business partner to disclose their data collection and sharing practices with you, and obtain your prior affirmative consent. Our use of any shared data under such an agreement would then be governed by our privacy policy. All other collection of personal information by a third party application provider shall be subject to the terms of such provider's privacy policy.

Third Party Websites and Web-Tracking
We may partner with third party distributors of advertisements to deliver advertisements about our products and services when you visit other websites across the Internet. These distributors of advertisements may place or access cookies on your computer which help us provide you with advertisements that are customized to your particular product preferences and improve the effectiveness of our marketing efforts. Please note this does not opt you out of being served advertising. You will continue to receive generic ads.

Please understand that WANANN does not control these third party cookies, and you should check the privacy policy of the Internet advertising company or advertiser to see whether and how it uses cookies.

Whenever you click on links and banners on any our Website that take you to a third party website, you will be subject to the third party's privacy policies, not WANANN's. This Privacy Policy applies solely to information collected by WANANN.

In addition, our website includes links to other websites whose privacy practices may differ from those of WANANN. If you submit personal information to any of those sites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any website you visit.

Safe Harbor
If you have questions or complaints regarding our privacy policy or practices, please contact us at

WANANN complies with the U.S. - E.U. Safe Harbor framework and the U.S. - Swiss Safe Harbor framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal data from, respectively, European Union member countries and Switzerland. Wanann, Inc. has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement.